Clooney says it’s time for change.

As a spokes model for Omega Watches — one of the Olympic partners for the Beijing games — GEORGE CLOONEY is urging the company to speak out over China’s foreign policy in Sudan.

"I have talked with Omega [about China] for over a year and will continue to talk to Omega," Clooney told the BBC. "I have and will go to the places I and China do business and ask for help."

The actor has made a very public cry for help about the crisis in Darfur, Sudan, where more than 200,000 people have been killed. Meanwhile, Beijing has continually resisted attempts to force Sudan to accept U.N. peacekeepers in Darfur.